Privacy Policy

Last updated: 10 October 2026

1. Introduction

Your privacy is important to me.

I'm Emily Matcham, a landscape painter and ceramic artist. I respect your privacy and am committed to protecting any personal information you share with me when visiting my website, contacting me, purchasing artwork or making an enquiry.

This Privacy Policy explains what information I collect, how I use it and how I keep it safe.

2. Information I Collect

I may collect the following personal information when you contact me or purchase my artwork:

Your name
Your email address
Your telephone number, if provided
Your postal or delivery address when purchasing artwork
Details of your enquiries, orders or commissions
Payment and transaction information
Information you choose to provide when contacting me

My website may also collect limited technical information through cookies or website analytics, where these features are used.

3. How I Use Your Information

I only use your personal information when necessary to:

Respond to enquiries about my paintings, ceramics and other artwork
Process purchases and arrange delivery
Discuss and fulfil commissions
Provide customer service
Maintain relevant business and financial records
Send occasional updates about new artwork, exhibitions or events, where you have agreed to receive them
Maintain and improve my website

I will never sell your personal information to third parties.

4. Legal Basis for Using Your Information

Under UK data protection law, I use personal information where there is a lawful reason to do so.

These may include:

Contract: To process your orders, commissions and purchases.
Legitimate interests: To respond to enquiries, manage my art business and provide customer service.
Legal obligations: To maintain financial records and meet legal requirements.
Consent: To send marketing emails where you have given your consent.

You may withdraw your marketing consent at any time.

5. Sharing Your Information

Your personal information will only be shared where necessary to operate my business.

This may include trusted providers of website hosting, secure payment processing, delivery services or email communications.

I do not share your personal information for unrelated marketing purposes.

Some service providers may process data outside the UK. Where this happens, I will ensure appropriate data protection safeguards are in place as required by law.

6. Keeping Your Information Safe

I take reasonable steps to protect your personal information from unauthorised access, loss, misuse or disclosure.

Your information is only kept for as long as necessary to fulfil the purposes for which it was collected, including any applicable legal, accounting or tax requirements.

Enquiries that do not result in a purchase will be retained only for as long as reasonably necessary.

7. Cookies

My website may use cookies to help it function correctly and improve the visitor experience.

Depending on the website services used, cookies may also help me understand how visitors use the site.

Where required by law, I will request your consent before using non-essential cookies. You can also manage cookies through your browser settings.

8. Your Rights

Under UK data protection law, you may have the right to:

Request a copy of the personal information I hold about you
Ask for incorrect information to be corrected
Request that your information be deleted in certain circumstances
Object to or restrict certain uses of your information
Withdraw consent where consent is the lawful basis
Request the transfer of your information where applicable

If you would like to exercise any of these rights, please contact me using the details below.

You also have the right to raise a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

9. Links to Other Websites

My website may contain links to other websites, galleries or social media platforms.

I am not responsible for the privacy practices of these external websites and encourage you to review their individual privacy policies.

10. Changes to This Privacy Policy

I may update this Privacy Policy occasionally to reflect changes to my business, website or legal requirements.

Any changes will be published on this page.

11. Contact Me

If you have any questions about this Privacy Policy or how your personal information is handled, please contact:

Emily Matcham